Factors affecting enterprise level green innovation efficiency in the digital economy era – Evidence from listed paper enterprises in China

The Guidelines on Building a Market-Oriented Green Technology Innovation System, which was released by China in 2019, has become powerful signal to guide the development of green technology innovation (GTI). In current digital strategy China, public media key factor for promoting transparency enterprise environmental information. This paper measures GTI efficiency listed enterprises as well incorporating attention into research framework explore influencing factors during economy era. results showed that positive report had impact and new driving sustainable production Government support openness also have GTI. However, negative reports, regulations, technological abilities an inhibitory effect making enterprises.